George Street Croydon, CR0

Mixed Use Workspace & Residential Development, London

A mixed used workspace and residential development, under construction, adjacent to Central Croydon Conservation Area. This scheme will provide 242 sq/m of ground floor workspace area divided into 6 discreet units with residential maisonettes above.

The scheme was developed with a collaborative design approach with Croydon’s Council planning and conservation officers. Design options were discussed and a preference for a mixed use scheme agreed. The opportunity to create a new pedestrian link between the established shopping area on George Street and a new pedestrian entrance on Dingwall Avenue was encouraged along with a dialogue with the developers of the adjacent sites.

The design takes inspiration from medieval style precedents such as ‘The Shambles’ in York and ‘The Lanes’ in Brighton. The massing is sensitive to the neighbouring Central Croydon Conservation Area and the adjacent Grade II listed Electric House. The volumes taper at ground level to maximise the width of the street allowing sufficient space to accommodate the residential units at the highest level. In contrast, the trapezoidal roof shapes and contemporary high quality robust materials create a contemporary and modern aesthetic. The unique roof shape also reduces the massing, introduces natural daylight and sunlight to the interior of the flats. The ‘pod-like structures’ are proposed to be clad in a combination of timber, brick sinusoidal aluminium cladding and clay tiles, which is an ode to the site’s industrial history.

The new build design has been developed to create high quality, contemporary, well-lit, naturally ventilated residential accommodation. The distinctive volumes and massing will create a strong identity for the development and add interest and visual stimulation to the town centre ensuring a vibrant new addition to the townscape.

Status: On-Going
Client: Asset Rock
Floor Area: 426 sq/m residential and 242 sq/m work space